You can’t control the number of consumers that pass your product on the shelf, but you can control the percentage of them that find and buy the product.| SmashBrand
Consumer demand for sustainable packaging is on the rise. Learn what that means for your brand and how to implement eco-friendly packaging that consumers want.| SmashBrand
Companies looking to turn a profit can no longer depend on the D2C model. Consumer brands now require a CPG omnichannel approach. Here's what you need to know.| SmashBrand
A detailed look at the packaging design process. From early concepts to the final print, here's an end-to-end look at how to create packaging that performs.| SmashBrand
Don’t let your products look outdated. Check out the latest packaging design trends so your brand can stay relevant in a new decade.| SmashBrand
CPG packaging design that drives sales velocity—guaranteed. Integrated consumer testing optimizes retail performance and minimizes launch risk.| SmashBrand
SmashBrand delivers modern consumer testing for CPG packaging design and innovation, ensuring optimized design performance and retail-ready success.| SmashBrand
Do you know the right way to perform concept testing for maximum impact? Probably not. This article explains everything you need to know about concept testing.| SmashBrand
How important is your product packaging design? More important than you think. Find out the right way to create a packaging design for consumer products.| SmashBrand