The Incorporated Society of British Advertisers (Isba) has released the results of an in-depth probe into the adtech supply chain, finding that publishers receive only 51% of advertiser spend. One-third of supply chain costs were unattributed, which may force transparency from the convoluted process going forward.| The Drum
Using ML for better traffic shaping means huge strides forward for healthier ad ops, the future of programmatic and two-sided bid optimization.| AdMonsters
As infrastructure costs mount, actively directing traffic from SSP to DSP may be the future of the open programmatic ecosystem.| AdMonsters
According to a new survey from Emodo, marketers crave more innovation and keener targeting and measurement skills from SSPs.| AdMonsters
The question of “how many intermediaries are actually necessary?” is ringing louder than ever, and to some extent SSPs and DSPs are trying to usurp each other’s positions as there may not be room for both parties.| AdMonsters