According to a new survey from Emodo, marketers crave more innovation and keener targeting and measurement skills from SSPs.| AdMonsters
Traffic shaping seeks to solve wasted traffic by selecting a subset of bid requests that are more likely to result in bids when passed on to DSP partners.| AdMonsters
The future of monetization requires thinking about audiences less as faceless users, cookied or not, and more as individuals.| AdMonsters