A customer behavior analysis uses actionable intelligence to improve retention. With the power of data analytics though, businesses are now able to predict consumer behavior by analyzing past purchases, search history, or even social media profiles.| Express Analytics
There are two ways to look at Customer Lifetime Value — Historic CLV and Predictive CLV. The historic method analyzes past data to judge how valuable a customer is. In this case, we don't try and predict the future value of that customer's purchases.| Express Analytics
What is STP: It stands for Segmentation, Targeting, and Positioning. The STP model is all about developing and delivering personalized and relevant messages to engage with different audiences.| Express Analytics
The key answer to this question is purely dependent on the stage your business is in. If yours is a brand-new business, improving brand awareness through customer acquisition is obviously your high priority.| Express Analytics
Number of customers who leave your business in a given period is called churn. Churn can be analyzed at the customer, account, product, or service level. Customer churn rate, is the frequency at which individual customers leave a business in a specific time period. It can also be looked at by product/service, or at the account level.| Express Analytics