The customer lifecycle is the journey your customer takes with your brand. Learn how to act decisively in each stage of the cycle for maximum return.| ZoomInfo Blog
In today’s blog post we not only explain why the funnel is outdated, but we also examine a more modern alternative: the flywheel.| ZoomInfo Blog
Intent data helps sales and marketing teams target accounts that demonstrate purchase intent. Learn about three different types of intent data and how they are collected.| ZoomInfo Blog
The Ideal Customer Profile (or Ideal Client Profile) identifies and prioritizes your best customers. Learn how best to develop and use an ICP for sales.| ZoomInfo Blog
Total addressable market (TAM) is often expressed in terms of total revenue. Learn how to calculate TAM using top-down and bottom-up market size approaches.| ZoomInfo Blog