What is Brand Equity? - The Branding Journal
The concept of brand equity explained in simple words, as well as how brands can achieve it and why it is important in the long-term.| The Branding Journal
The concept of brand equity explained in simple words, as well as how brands can achieve it and why it is important in the long-term.| The Branding Journal
Tropicana’s 2009 packaging redesign failure is one of the most interesting case studies about branding through packaging design.| The Branding Journal
In 2010, Gap decided to redesign its logo. What can brands learn from the unfortunate backfiring of this logo change?| The Branding Journal
