Scale High Performing Ad Sets - Jon Loomer Digital
If you see "High Performing" in the Delivery column, it's a big deal. It means that you can scale your budget without restarting learning.| Jon Loomer Digital
If you see "High Performing" in the Delivery column, it's a big deal. It means that you can scale your budget without restarting learning.| Jon Loomer Digital
I created a manual sales campaign using original audiences and no targeting inputs. But Meta spent 25 percent of my budget on remarketing.| Jon Loomer Digital
Meta announced Incremental Conversions, a new attribution setting that prioritizes conversions that wouldn't happen without seeing your ad.| Jon Loomer Digital
There was a time when remarketing was a huge part of my Meta ads strategy. While I haven't completely abandoned it, it's a far smaller part.| Jon Loomer Digital
Meta is rolling out the ability to isolate First Conversion and All Conversions when comparing attribution settings. Here's what that means...| Jon Loomer Digital
Have you ever seen advertisers share conversion results that seem too good to be true? They probably are. They're missing important context.| Jon Loomer Digital
If you aren't using Compare Attribution Settings in Ads Manager, you are missing out on important context -- and extra conversions.| Jon Loomer Digital
Default Facebook ads attribution is 7-day click and 1-day view. Do you understand view-through conversions and when they might happen?| Jon Loomer Digital
Remarketing is mostly unnecessary because it happens naturally using Meta's algorithmic targeting. There are exceptions when it makes sense.| Jon Loomer Digital
