Great writing will never be enough to grow a blog. Content must be paired with an SEO strategy to be successful. Here are two frameworks you can use.| Animalz
AdEspresso, the Facebook Ad optimization tool founded by Massimo Chieruzzi and Armando Biondi, is an example of a business whose blog has successfully ridden a wave of growth. In this case, it’s a once-in-a-generation trend—but that guarantees nothing. AdEspresso’s content marketing has been a runaway success thanks to timing and, more importantly, great execution.| Animalz
BLUF is a military communications acronym—it stands for “bottom line up front”—that’s designed to enforce speed and clarity in reports and emails.| Animalz
Refreshing old content is one of the easiest ways to drive more traffic. Learn why content decays in the first place, then choose your refresh strategy.| Animalz
:max_bytes(150000):strip_icc()/investing8-5bfc2b8d46e0fb005144dbe3.jpg)
The Pareto Principle specifies that 80% of consequences come from 20% of the causes, asserting an unequal relationship between inputs and outputs.| Investopedia
Blog posts tend to follow a few familiar “shapes”—that is, the data plotted in Google Analytics tells the story of the post. You can read these shapes without knowing much about keyword volume or traffic sources. You can probably even tell if the post is going to be a hit or a dud within a few weeks of publishing. But this is all anecdotal. We wanted to find out if the patterns we see are indicative—and, more importantly, predictive—of success. So we looked very closely at a few blo...| Animalz
BuzzSumo-Backlinko industry study that looked into why certain content gets shares, links and traffic.| Backlinko