How to Deliver Competitive Intelligence to Leadership
We've covered sales, marketing, and product, but there's another group that can make even greater use of competitive insights: the C-suite.| Competitive Intelligence Alliance
We've covered sales, marketing, and product, but there's another group that can make even greater use of competitive insights: the C-suite.| Competitive Intelligence Alliance
Many companies include battlecards among these resources and provide these assets to their sales reps to turn their buyer personas into fully-fledged customers.| Competitive Intelligence Alliance
Join us for an insightful talk on the convergence of artificial intelligence, competitive intelligence, and product marketing. Discover how these powerful forces are shaping the future of your role, competitive sales, and overall business strategy. Led by industry expert Ed Allison, who brings over 20 years of experience in leading competitive intelligence programs at top technology companies, this session promises to provide valuable insights and actionable strategies. Don't miss the opportu...| productmarketing.wistia.com
Stop feeling frustrated with AI. This playbook shows you how to use the world's newest breakthrough technology to save you time, maximize your impact, and make your daily competitive intelligence work more enjoyable.| Competitive Intelligence Alliance
Need to choose the right SEO tracking tool? Unlock the essential features that will help you gather intelligence effectively and stay competitive in your market.| Competitive Intelligence Alliance
Content marketers can make great product marketers because both roles rely on storytelling, crafting effective messaging, and deeply understanding customer pain points and their needs.| Competitive Intelligence Alliance
Here are 7 things AI can do for us, and with us, to make us more efficient and effective in our competitive intelligence work.| Competitive Intelligence Alliance
The win/loss ratio evaluates the success of your company’s performance in competitive situations, like when making a sale.| Competitive Intelligence Alliance
Learn the power of competitive intelligence: Transform market insights into strategic business advantages that drive growth and outperform rivals.| Competitive Intelligence Alliance
In competitive intelligence, AI has the potential to be tremendously helpful in our day-to-day work. Anything that can make digesting and understanding all that data faster naturally benefits us as CI professionals.| Competitive Intelligence Alliance
Your competitors are trying to eke out a competitive advantage. So how do you create your own? That starts with competitive intelligence. Here are 11 types to get you started.| Competitive Intelligence Alliance
Elements you should highlight when developing a positioning strategy include the values that resonate with your target audience, as well as benefits and attributes, such as your unique value proposition.| Competitive Intelligence Alliance
In this comprehensive guide, we'll explore what it entails and why market research is an indispensable tool for any competitive intelligence expert.| Competitive Intelligence Alliance
