You need to nurture your existing clientele; a well-cared-for customer community will often lead to the acquisition of new customers without you having to lift a finger. What we're talking about is of course, customer advocacy.| Customer Marketing Alliance
It drives revenue – and we know how much.| Harvard Business Review
It’s all well and good to actively seek new customers, but what happens if you ignore your current customer base? Plot twist: they churn. In fact, 68% of customers will go elsewhere if they feel the company they’re buying from doesn’t care about their business.| Customer Marketing Alliance
A refresher on customer churn rate.| Harvard Business Review
Discover everything you need to know about customer retention — what it is, how to measure it, why it's important, and how organizations can improve retention rates and foster it.| blog.hubspot.com