In pay-per-click marketing, everything starts with a keyword. Learn how keywords work in Google Ads, and how to make the most of your PPC keywords!| WordStream
Is Quality Score still relevant in 2023? Some advertisers think it is, some think it matters less and less. Get both sides of the story to see whether Quality Score is an important metric for your account.| WordStream
Competition is important to your business because it enables you to identify your specific and unique traits that are appealing to customers. Get 8 more reasons businesses need competitors.| LocaliQ
Find out how your Google Ads campaigns are really doing with a fast, easy (and free!) report, plus competitive data and tips to save money. Try it now!| WordStream
Learn what a marketing budget is, why it's important for your business, and how to create your own using free marketing budget examples and templates.| LocaliQ
This is your go-to guide for keyword research tools. Find the best keyword research tools for SEO, PPC, and content marketing; for beginner to advanced, small businesses to large! Includes paid and free keyword tools, plus pricing and pro tips.| WordStream
Learn how to find high commercial intent keywords, the most valuable keywords to target in your PPC campaigns—with examples!| WordStream
Looking for how to make your business stand out so you can beat the competition and get more customers? We're sharing the basics you need to master plus ideas to really set your business apart.| LocaliQ
Marketing goals and objectives are key to building your small business marketing plan. Get the details you need to know to build an effective marketing plan for your business.| LocaliQ
Find out what negative keywords are and how to use negative keywords in your PPC strategy, complete with a list of negative keyword examples.| LocaliQ
What does a good marketing ROI mean for your small business? Learn how to calculate ROI, plus get four ways to improve it to prove your marketing efforts work.| LocaliQ
Want to know how to do local keyword research? We've outlined the steps (with a free template)! Plus, we're covering more local keyword basics to improve your local SEO.| LocaliQ
Wondering if pay-per-click advertising is worth it? We got our research on and compiled the freshest PPC stats so you can decide for yourself.| www.smallbizgenius.net
Make smarter decisions with these digital marketing statistics for 2024 including SEO, social media, PPC, email, website, and more.| WordStream
In this LocaliQ Marketing Lab course, find out what it takes to run a successful local PPC campaign from start to finish.| LocaliQ
What's the average click-through rate, cost per lead, cost per click, and conversion rate for search advertising? Get our exclusive data plus expert tips to improve your search ad campaigns.| LocaliQ
These niche market examples will help you find new customers that are excited to learn about your business.| LocaliQ
How can you increase sales for your business on a budget? We have 15 low or zero cost ideas for you to try right now.| LocaliQ
Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re ready to buy. Read on to learn all things long-tail.| WordStream
WordStream's Free Keyword Tool makes it fast and easy to find the keywords your business needs to drive traffic through search. Get your keywords!| WordStream