Community-led Go-to-Market strategy focuses on building a community around your brand and products by offering value-led opportunities to your target audience. It can be slow starting, but when used effectively, it enables you to achieve sustained customer, business and revenue growth.| GTM Alliance
In the first episode of Inside CLA, we spoke to Richard King, Founder and CEO of The Alliance, about what it really means to run a community-led media platform.| Community-Led Alliance
In this article, Sabrina Marechal, Senior Manager of Developer Community, and Jason Johl, Product Marketing Manager at MuleSoft, talk about how developer champions can drive product adoption.| Community-Led Alliance
Elevate your career to the C-suite with our C-suite Masterclass and gain essential skills and knowledge to become a key executive at your company.| Community-Led Alliance
Discover how to build a culture that values the importance of each customer interaction and empowers employees to provide the ultimate service.| Community-Led Alliance
Using OKRs within your community-led strategy can help you to have measurable goals, track growth, and communicate your community’s ROI to stakeholders.| Community-Led Alliance
Starting out in community management? Looking to make a career change and pivot into a community manager job, though you’re not entirely sure how to go about it?| Community-Led Alliance
Community-led growth is a strategy that uses an engaged community to acquire and retain customers, while also expanding the reach of a business.| Community-Led Alliance
It can be tricky to know how to effectively measure the success of a community. Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs) are tools that can be used by Community Managers to track their success and meet goals.| Community-Led Alliance
Go-to-Market is the strategy that takes you from the first spark of an idea, to a successful product or feature launch and beyond, to the market success of your product. Put simply, it’s the process of launching a new product.| GTM Alliance
Your customers can be a lucrative revenue source, and it's easier to sell to them than sourcing new customers. The trick? Upsell and cross-sell.| Customer Success Collective
Monitoring specific metrics is crucial to measure the success of community management efforts.| Community-Led Alliance
In this article, we’ll explore various strategies and insights to help maintain and grow your community, ensuring long-term engagement and success.| Community-Led Alliance