Supply Path Optimization (SPO), aka finding the most direct route to a publisher’s inventory, sounds like an activity that’s best left to the world’s DSPs. After all, they’re the ones with the AI-powered algorithms that focus on winning ad placements for advertisers. SPO actually requires teamwork amongst all parties, especially those on the sell-side, as Criteo discovered when it decided to test various SPO strategies and measure the efficiencies that resulted. Done right, SPO offer...| AdMonsters
As tempting as it is to roll your eyes, it's outrageous that an obvious fraud like "Amobi" easily spread malware across publishers.| AdMonsters
In 2021, AdMonsters playbooks focused on data, identity, and privacy. As well as ad quality and revenue strategy.| AdMonsters
Moving the industry towards a transparent future, the IAB Tech Lab releases specifications to shed light on the programmatic buying and selling of ads.| AdMonsters
A brief description of the IAB Tech Lab's Ads.txt initiative for verifying authorized ad sellers and re-sellers, and where market adoption stands.| AdMonsters