What is Market Segmentation? Why is it Important?
The market segmentation is a process to divide the large market into small consumer groups. Designers need to understand this categorization.| Designorate
The market segmentation is a process to divide the large market into small consumer groups. Designers need to understand this categorization.| Designorate
Double Diamond is a design thinking process to achieve creativity. This article is a brief of how it works and the tools used on each stage.| Designorate
Persona empathy mapping identifies the users' emotional experience through understanding how they think, feel, do and say about the design.| Designorate
The models that discuss the types of innovation can be categorised based on where it occurs, its impact and the origin of innovative ideas.| Designorate
Behavioural Design laws can help using practical psychology strategies to use when designing for behaviour change.| Designorate
Blue Ocean Strategy can help companies work around the competitive market by finding a value proposition in consumer needs.| Designorate
As a designer, I usually find it challenging to communicate with all the stakeholders in the project, especially in service design, where the product is intangible in contrast to product design. What increases the complexity of this conversation is the nature of how we, as designers, develop our problem-solving mindset while we think visually through| Designorate - Design thinking, innovation, user experience and healthcare design
The Kano model is a theory that focuses on customer satisfaction, relying on emotional responses to product quality and functionality.| Designorate
