In this article, we explore using social media as a full-service channel, offering an approach to deliver end-to-end customer service via social channels.| McKinsey & Company
Today, buyer patience is at an all-time low. Speed is more important than ever. Many marketers and salespeople are turning to live chat -- which has long been used by customer service teams -- as the new hot tool that will get acquisition cranking again. But thinking about live chat as merely a fix for speed misses the bigger opportunity.| blog.hubspot.com
