If you haven’t heard Christensen’s classic explanation of disruption in the steel industry, it’s a business lesson worth a few minutes of your time.| Animalz
Kaizen, for example, means “continuous improvement” and describes a system of empowering employees to suggest improvements on the assembly line. Kanban, the visual project management concept now built into tools like Airtable and Trello, was first created by an engineer at Toyota.| Animalz
If we understand the formula to make one successful game, why can't we create successful games every time? After all, the thinking goes, isn't success just something that comes when you've nailed down the machine, the formula, the system that gets you there? Here's veteran game maker Tadhg Kelly on why most mobile games still aren't successful: | Animalz
Before we go any further, let’s clarify what exactly we mean by actionable content. It’s a style of writing that shows readers how to accomplish a task. It’s very tactical and includes step-by-step directions. It’s usually created within a content strategy that (1) demands high volume and (2) is focused primarily on SEO. Think of posts like “5 Ways to Get More Twitter Followers” and “How to Write Subject Lines That Double Your Open Rates.” Imagine lots of screenshots annotated...| Animalz
A perfect example is Wistia’s Shooting Video with an iPhone. This post introduces some really useful tips to anyone interested in shooting better video with an iPhone. Many of the people who find this post won’t be ready to buy Wistia, but some will be doing research for a work project and will remember this resource.| Animalz
Technical SEO for content marketers is little understood. This post walks content creators through best practices for improving site architecture and removing old content.| Animalz
We recently did a webinar on this topic, which you can watch below.| Animalz
Animalz is an agency that provides high-end content marketing solutions to SaaS and tech companies.| Animalz
A good content marketing strategy is the key to getting a return on your content investment. Learn the essential elements of the perfect content strategy.| Animalz