Predictive Fit models enable us to go beyond reliance on subjective sales insights, static firmographic data, or potentially noisy intent data. Ultimately, when you analyze your own business you quickly realize that your opportunity conversion funnel follows the 80/20 rule - where about 20% of your prospect accounts leads to 80% of your wins and revenue.| Leadspace
Take your standard profiling capabilities to the next level by determining which buying centers, accounts or people to focus on based on their likelihood to buy your product. This allows you to segment your TAM by predictive Fit, Intent, and Persona scores, then bring in your 1st party engagement to find the right companies and people to pursue within them.| Leadspace
Now that you’ve figured out your total addressable market and estimated the size of a particular market, what kind of guardrails should you use for putting together your go-to-market strategies? Without guardrails, a company might chase after every potential lead or opportunity and waste time and money pursuing dead ends. First, you need to determine the right company. This involves using your historical first-party data to develop an Ideal Customer Profile (ICP), then comparing it througho...| Leadspace
Offering your perfect solution to the right company, the ready company, the right person, and the ready person allows you to provide the personalized touch and near frictionless sales and marketing efforts that lead to trusting and long-lasting business relationships.| Leadspace