In the search marketing world, we tend to talk more about keywords than search queries (news flash: they’re not quite the same thing). In this post, we go into a little more detail on what the three types of search queries are and how you can target them with your site content.| WordStream
What is the marketing funnel? How can you take advantage of the funnel to turn leads into customers? Learn how in this guide.| WordStream
Learn the 12 easiest ways to improve your landing page conversion rate, including testing your headline, using directional cues, shortening your lead form and more.| WordStream
Are you a marketer struggling to push leads through a long sales cycle? Utilize these six strategies to drastically speed up your sales cycle.| WordStream
What is a landing page, how do you write landing pages, and why do you need them? Learn it all here, plus great landing page examples.| WordStream
24 marketing experts share the results of their craziest, most shocking A/B tests, including landing page A/B tests, PPC ad text tests and more.| WordStream
