by Evan Armstrong in Napkin Math DALL-E/Every illustration.In a company, being right isn't enough—you need to know how to sell your ideas, especially to those at the top. Evan Armstrong learned this lesson the hard way. This piece from last fall chronicles his evolution from frustrated analyst to successful persuader, using a real-world example from Every. Evan breaks down his approach into three strategies: weaving compelling narratives, understanding the psychology of decision-makers, and...|
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