SaaS customers usually recognize a return on their investment when they use your program to complete a project for the first time. They might not see the benefits when you install the software or train them to use it. Rather, they experience the value of the software when they use it and can see exactly how much time and effort it saves over their old process.| GUIDEcx
Ever heard of the “trough of disillusionment?” Coined by Gartner as part of its Technology Hype Cycle, this term describes how a customer’s initial excitement about your product drops when the product doesn’t meet their expectations. This is why reducing Time to Value (TTV) is crucial — the faster customers experience the initial value in your products, the more likely they are to remain satisfied and stay for years to come. | GUIDEcx
We surveyed 216 people in early 2020. We asked them about their experiences as customers and the role onboarding has played in those experiences.| Wyzowl