A competitive landscape analysis analyzes your entire competitive environment to give you a comprehensive overview of your industry.| Competitive Intelligence Alliance
What tools can you use to rapidly communicate your findings to internal stakeholders? And are there any tools that can inform your own competitive projects? Visual learners rejoice. The positioning matrix is here.| Competitive Intelligence Alliance
Comparative and competitive advantages are economic terms that, when applied to a business, refer to a business’ ability to produce goods and services and to win against competitors over time.| Competitive Intelligence Alliance