Although the Chrome third-party cookiepocalypse is staved off for at least another year, pubs still need to build alternative solutions.| AdMonsters
In this session AJ Frucci, Vox Media’s VP of Programmatic & Head of its Concert Marketplace, will share an overview of how the Vox team is navigating a period of seismic change in the industry — with a focus on first-party data and the pursuit of a healthier open web ecosystem for users, publishers, and brands. AJ will be joined by Michael Ogunjobi, Customer Success Lead at Permutive, for a follow up discussion moderated by AdMonsters Senior Editor Lynne d Johnson. Sponsored by:Sponsored by:| BigMarker.com
Lotame released the findings of “Beyond the Cookie: The Future of Advertising for Marketers & Publishers,” during a recent webinar with AdMonsters.| AdMonsters
For much of 2020 Google's cohort-based approaches appeared to be the future of advertising in Google’s platforms, but in 2021 is that still the case?| AdMonsters
In 2020, 3,000+ Monsters registered to attend one of AdMonsters webinars, with topics ranging from Identity to Privacy to Cookies, and more.| AdMonsters
Without a cookie reprieve digital advertising and media will rely on a number of alternatives, and first-party data will be key to future strategies.| AdMonsters