Panorama ID has delivered higher yield in programmatic initiatives, specifically 3x the average CPM for non-addressable inventory.| AdMonsters
The CTDPA mirrors recently instilled state privacy laws. It allows consumers to opt out of data sales, targeted ads, and profiling decisions.| AdMonsters
First-party data can be made targetable as a cohort, rather than the current model which reaches people with sometimes ‘creepy’ hyper-targeted marketing.| AdMonsters
For much of 2020 Google's cohort-based approaches appeared to be the future of advertising in Google’s platforms, but in 2021 is that still the case?| AdMonsters