Freemium model flaws: High costs, low conversion. Treat it as a marketing expense to ensure ROI.| A Smart Bear
Bootstrapped and unsure about CPC? Use the rule of ARPU/25.| A Smart Bear
Tech support isn't just troubleshooting; it's the face of your company. Which means it's your brand, your positioning, and when it's excellent, it is sales.| A Smart Bear
Dozens of founders have used this technique to transform the cash-flow of their businesses. Now it's your turn.| A Smart Bear
A startup can beat a large, successful incumbent, if it does things the incumbent can not or will not do. Here are those things.| A Smart Bear
Targeting your "Ideal Customer Profile" (ICP) is the best way to differentiate and win sales, but does it limit your target market?| A Smart Bear