In December of 2011, I started a conference dedicated to affiliate marketing education for brands that wish to leverage affiliate programs to grow their business. I called it Affiliate Management Days, and positioned it as| Affiliate Marketing Blog by Geno Prussakov
Everybody knows that affiliate marketing is a constantly evolving industry. Both affiliates and advertisers have needs and goals that change frequently, requiring continuous adaptation and strategic adjustments. Affiliates, who are deeply immersed in the ecosystem, often find it easier to switch between platforms and tools. However, advertisers may struggle to keep up with every aspect of the affiliate world. For…| Affiliate Marketing Blog by Geno Prussakov
This morning, some interesting news hit the wires: Microsoft announced that it will shut down Skype on May 5, 2025. Skype is a very special brand for AM Navigator. It was our very first major client. Launched in 2003, Skype quickly gained momentum, and wishing to continue the up-and-to-the-right trend, they contacted us to take their business to a new…| Affiliate Marketing Blog by Geno Prussakov
Migrating your affiliate program can be a complex process, but with careful planning and execution, it can lead to significant improvements in performance and efficiency.| Affiliate Marketing Blog by Geno Prussakov
Tech partners can make or break an affiliate program. There’s no universal agreement on their usage. But let us help you analyze your options, pros, and cons.| Affiliate Marketing Blog by Geno Prussakov
Integrating an affiliate marketing agency into your team you'll benefit from smarter budget distribution, protected brand integrity, and a faster growth pace.| Affiliate Marketing Blog by Geno Prussakov
Each side (both PR and affiliate marketing) brings value. The key is to find innovative ways to integrate these efforts and build your own long-term success| Affiliate Marketing Blog by Geno Prussakov
If your affiliate marketing program has demonstrated success, international expansion may be worth considering. And it's not as challenging as it may seem.| Affiliate Marketing Blog by Geno Prussakov