Pre-covid, hotel and travel loyalty programmes had the business sewn up. It was easy to be confident of the customer base – mostly business, with some high level leisure travellers. The proposition was easy. Look after the top 5% and offer plenty of aspirational tiers and free nights. Ignore the rest. In 2021, it was a totally different landscape. Business guests have disappeared, leaving hotels to the leisure travellers, and because of this seismic shift, brought about by covid, newly su...| Loyalty Magazine
Airlines and hotels search for solutions to extend elite status Many airlines and hotels are reassuring customers that they will not lose their coveted perks as a result of coronavirus disruption. Aeroplanes parked in the US desert Singapore Airlines is extending the time-dependent elite . . . We are really sorry to say that you […]| Loyalty Magazine
But hotels and hospitality industry well behind airlines in adopting the model The ancillary industry is forecasted to hit $93bn worldwide. In the airline industry, the traditional heartland of ancillary services, these include baggage fees and on-board food. Now the trend is for hotels and other hospitality companies . . . We are really sorry […]| Loyalty Magazine
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