What's SKAdNetwork, what challenges does it present for advertisers, and how should they prepare for it? Find out in our mobile marketing glossary.| AppsFlyer
What is the limit ad tracking feature, and how can it be used maliciously? Learn all you need to know in our mobile marketing glossary.| AppsFlyer
What are in-app events, and why are they essential for your app marketing efforts? Learn all you need to know in our mobile marketing glossary.| AppsFlyer
This overview of incrementality testing for marketers offers practical tips on how to run an incrementality test and understand its results.| AppsFlyer
What is GAID, why it’s important and what the future holds for it? Read everything you need to know in our mobile marketing glossary.| AppsFlyer
Learn about the identifier for advertisers that Apple assigns to every iOS device: How it works, recent updates, and the future of a post-IDFA world.| AppsFlyer
What is an MMP, and what should you look for when choosing an attribution provider? Learn all you need to know in our mobile marketing glossary.| AppsFlyer
What is App Tracking Transparency (ATT), and how does it affect the advertising world? Find out everything you need to know inside.| AppsFlyer