Your marketing performance isn't independent of external factors like GDP (gross domestic product). But that brings with it many questions.| Recast
What is incrementality? It's about measuring what actions would not have happened without a specific intervention. For example if you spend money advertising a product, you need to know how many people bought that product because of the ad.| Recast
Recast's checklist template of important features to consider when evaluating a media mix modeling vendor or building your own MMM in-house.| Recast
Interesting ad blockers user stats. Includes data on usage, demographics and more.| Backlinko