Bias For Action: Why Coca-Cola's “New Coke” Failed (And How To Avoid It)
Coca-Cola felt compelled to respond to Pepsi's ad campaign. But it became a disaster. Here's the famous story and how to avoid bias for action:| Frontera
Coca-Cola felt compelled to respond to Pepsi's ad campaign. But it became a disaster. Here's the famous story and how to avoid bias for action:| Frontera
The Lindy Effect states the older an idea or a technology gets, the longer it'll live in the future. Here's how to use it in business and life:| Frontera
Talent stacking is increasing your chances of success by becoming good at many skills, rather than trying to become the best at one.| Frontera
In 2001, Jeff Bezos received advice that shaped Amazon's fate. Here's his story and how businesses become great using the flywheel effect:| Frontera
How Brands Win newsletter distills the strategies behind great brands and gives you insights to use in your business. Join 10,000+ executives:| Frontera
Warren Buffett says he looks for sustainable competitive advantages in a business. Here's what he meant with examples and how to build yours:| Frontera
The framing effect is when people make different decisions based on how the outcome is framed. Don Draper used it for Lucky Strike.| Frontera
