One of the biggest problems I hear consistently from my clients (even big, established companies) is that they get stuck in a sea-of-sameness and struggle to differentiate themselves from their competition. “We have a unique solution, leading technology, and an amazing, experienced team, but our customers still see us as a commodity! In the end, […] The post Losing sales because buyers see you as a commodity? Do these 3 things! appeared first on Cerebral Selling.| Cerebral Selling
Customers are ignoring your pitch is because you're leading with products and they care about problems. Here's how to connect the two.| Cerebral Selling
To have your pitch not only heard but deeply felt by your target audience, ditch the solutions and benefits and lead with problems instead.| Cerebral Selling
See some key insights about the discovery call process — along with 28 key questions you should be asking on discovery calls.| blog.hubspot.com