In this Whiteboard Friday, Rand reminds us of link equity's basic principles, covers the 3 most common issues websites face with equity flow, and offers advice on how to actually control and optimize that flow in a way that works.| Moz
See what Google thinks about how URLs are crafted and learn how to create URL structure SEO guidelines for your brand or publication.| Search Engine Journal
Google's Freshness Algorithm changed how sites are ranked for three categories of search queries.| Search Engine Journal