Discover key strategies for DTC brands using Influencer Marketing in 2024 to boost customer growth and maximize LTV effectively.| adQuadrant
With the average user scrolling away from content in less than 2 seconds, creating Meta ads that not only grab attention but convert that attention into meaningful engagement has never been more challenging—or more important. Given the brief interaction time, each creative decision in your Meta ads—from the imagery and headlines to the ad text itself—must be meticulously crafted to resonate with the intended audience.| adQuadrant
All advertisements have an expected lifespan, but on TikTok’s platform, where viral content reigns supreme, that lifespan is very short, thanks to a unique challenge on TikTok: creative fatigue. Creative fatigue is the gradual decline in ad performance simply because viewers are tired of seeing it. TikTok’s algorithm prioritizes freshness and penalizes repetition, demanding a constant supply of new and engaging content. To prevent creative fatigue on TikTok, ecommerce brands need a de...| adQuadrant