Social media, particularly visual content, increasingly serves as a gateway to product purchases, and not just online. A total of 76% of consumers have purchased a product they saw in a brand’s social media post: 11% bought immediately;44% bought later online; and 71% of marketers want to learn more about Instagram. 21% bought later in […]| Retail TouchPoints
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Discover how media mix modeling can be integrated with incrementality techniques and maximize the impact of every dollar spent across all channels.| Amsive
With healthcare's evolving privacy laws, learn how to ensure your MarTech stack is HIPAA compliant with 2025's guidelines.| Amsive
Amsive's analytics solutions utilize predictive analytics and media solutions to capture customer interest.| Amsive
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Consumers are increasingly savvy about the potential risks around data collection. Learn more about how to balance data collection while keeping it secure in this blog.| Amsive
