Quantitative data involves measurable numerical information used to test hypotheses and identify patterns, while qualitative data is descriptive, capturing phenomena like language, feelings, and experiences that can't be quantified.| Simply Psychology
Case study research involves an in-depth, detailed examination of a single case, such as a person, group, event, organization, or location, to explore causation in order to find underlying principles and gain insight for further research.| Simply Psychology
A controlled experiment aims to demonstrate causation between variables by manipulating an independent variable while controlling all other factors that could influence the results. Its purpose is to show that changes in one variable (the independent variable) directly cause changes in another variable (the dependent variable).| Simply Psychology
Qualitative research is a method of inquiry used in various disciplines, including social sciences, education, and health, to explore and understand human behavior, experiences, and social phenomena. It focuses on collecting non-numerical data, such as words, images, or objects, to gain in-depth insights into people's thoughts, feelings, motivations, and perspectives.| Simply Psychology
A Likert scale is a psychometric response scale primarily used in questionnaires to obtain participant's preferences or degree of agreement with a statement or set of statements. Respondents rank quality from high to low or best to worst using five or seven levels.| Simply Psychology
Confirmation Bias is the tendency to look for information that supports, rather than rejects, one’s preconceptions, typically by interpreting evidence to confirm existing beliefs while rejecting or ignoring any conflicting data.| Simply Psychology