Empathetic branding in the age of COVID
Aki Temiseva, CMO at non-profit Children Believe, discusses launching a rebrand through the turbulent times of a global pandemic, and what lessons he’s taken away from the experience.| CMO Alliance
Aki Temiseva, CMO at non-profit Children Believe, discusses launching a rebrand through the turbulent times of a global pandemic, and what lessons he’s taken away from the experience.| CMO Alliance
Purpose is a spectrum, and a brand’s place and fluidity on that spectrum depend on many factors. Let’s take a look at five points along this spectrum to help marketers assess where their brands fall and what that means for how they move forward in a purpose-obsessed marketing landscape.| CMO Alliance
Ready to connect with CMOs and top-level marketing executives all over the world? Join our community for an exclusive space for CMOs to network, share experiences and insights, and seek advice directly from other CMOs.| CMO Alliance
Sit tight| www.patagonia.com
