If you’re a marketer looking to send the right ad to the right person in the right place, programmatically buying online video ads on the open exchange is a monumentally stupid move. If you’re a brand trying to advertise that way, you’re wasting much, if not most, of your ad budget. If you’re an agency […]| AdMonsters
OpenRTB 3.0 will provide transparency to the programmatic space, but because it's a complete overhaul, will tech providers drag their heels in adopting it?| AdMonsters
IAB Tech Lab's ads.txt update helps to reduce fraud in buying and selling advertisements across websites, mobile apps, and connected TV.| AdMonsters
Today (May 17), the IAB Tech Lab rolled out a new method for combating ad fraud, specifically of the domain-spoofing variety. It’s called Ads.txt, which stands for Authorized Digital Sellers, or at least it is if you really need to turn the word “ads” into an acronym in this industry. On paper, Ads.txt is really […]| AdMonsters
Ad Reform came to the rescue of publishers with their Ads.txt validator. Cofounder Landon Bennett chats about the pro version and future of the tool.| AdMonsters
Fraud-busting tool ads.txt has been a welcome addition to the industry, but it's not bulletproof. Enter its upgrade, ads.cert. But WTF is it?| Digiday
Decoder explains digital media and advertising's alphabet soup. These ad tech acronyms and specifications caught the most attention this year.| AdMonsters
A brief description of the IAB Tech Lab's Ads.txt initiative for verifying authorized ad sellers and re-sellers, and where market adoption stands.| AdMonsters