A slide from Rachel Parkin's Publisher Forum session on supply path optimization gives publishers three ways they can take action now.| AdMonsters
Supply path optimization has recently taken on renewed importance. Here’s an explainer on what it is.| Digiday
Before we talk about server-to-server (or S2S, or server-side bidding, or whatever you want to call it), we have to talk about header bidding. Header bidding allows publishers to solicit bids on all their inventory from a select group of demand partners in a unified auction, just by putting the partner’s code in the pub’s […]| AdMonsters
In February we launched The Wrapper newsletter, where we summarize exciting news items and link them to wider developments in digital media and advertising.| AdMonsters
A quick explanation of supply-path optimizations, the various methods DSPs use to find the "best" queries in a food of queries brought by header bidding.| AdMonsters