Learn the power of competitive intelligence: Transform market insights into strategic business advantages that drive growth and outperform rivals.| Competitive Intelligence Alliance
It’s how you position yourself relative to the competition that truly matters. In the Competitive Positioning Playbook, we show you how.| Competitive Intelligence Alliance
Customer feedback and win-loss interviews are among the most effective ways to gain a firm understanding of how your product has been received, and how you can make changes, where needed.| Competitive Intelligence Alliance
What tools can you use to rapidly communicate your findings to internal stakeholders? And are there any tools that can inform your own competitive projects? Visual learners rejoice. The positioning matrix is here.| Competitive Intelligence Alliance
Want customers to choose you over the competition? You need to get your brand strategy right. Here are three brand positioning strategy examples from three different industries.| Competitive Intelligence Alliance
Competitive positioning is the most effective type of positioning strategy in marketing. That’s because it takes the competitive environment, and the spaces your product is best placed to compete for within it, into full account.| Competitive Intelligence Alliance