Do wishlists get old?
It takes a long time to make a game. It takes a long time to gather enough wishlists to get visibility at the launch of your game. However, many developers fear that if they talk about their game, and create a Steam page too early, their wishlists will “get old” or the players will “get tired.” Because of this fear, many developers chose to develop in private without publishing their Steam page until closer to release with fewer wishlists.| How To Market A Game
