CTV display ad spending will reach $33.35 billion in 2025, with 98.4% of those dollars going to video ads. Total CTV ad spending will see solid double-digit annual growth rates through our forecast period to reach $46.89 billion in 2028.| EMARKETER
By 2026, nine streaming services will generate over $1 billion in ad revenue, up from just two in 2020, according to EMARKETER’s forecast. To build that revenue, players across the connected TV (CTV) space are eyeing more ad dollars, which will have a significant effect on marketing budgets and consumer experiences.| EMARKETER
Discover how EX.CO is optimizing ad monetization as CTV and DOOH take center stage. With machine-learning-driven solutions, media owners can tackle data scarcity, boost auction efficiency, and maximize revenue growth.| blog.ex.co
EX.CO’s machine-learning-based ad server maximizes programmatic video yield for web, app, CTV, and DOOH.| EX.CO - the machine-learning video platform
Explore the glossary of terms for digital advertising, covering topics from above the fold to yield management, to better understand ad tech's foundations.| content.ex.co