For the last decade or so, Millennials have been the generation that every brand has sought to engage as their spending power has grown. With this generation now past teenage years, however, digital advertisers are shifting their focus to the succeeding generation, Generation Z or Gen Z.| Nielsen
PMP spending will accelerate in 2023 as marketers seek safer placements, better reporting metrics, and access to publisher first-party data.| AdMonsters
For publishers and media companies, the need to focus on younger audiences for future growth, especially Gen Z (16-25) and young millennials (26-32), is| Digital Content Next
Connects the world to Black culture through experiences.| Blavity News & Entertainment
When you are looking at the future of your monetization goals, there are several things to consider.| AdMonsters
Templates work, for starters, and they are also easy to set up and ease the burden on an already stretched-thin ad ops department.| AdMonsters
Questions have mounted around data ethics, effectively retrieving consumer data without third-party cookies, and future proofing businesses.| AdMonsters
Here are 10 AAPI ad tech and digital media professionals who are influencing how the advertising ecosystem will advance in the coming years.| AdMonsters