I'm here to talk about how you can use a salesperson's lens to build better relationships with your sales team, create a more effective go-to-market strategy, and ultimately win together.| GTM Alliance
A product launch feels like a huge undertaking, but without enough planning, customer and market research and overall preparation, it's impossible to expect anything to happen.| GTM Alliance
Metrics and KPIs give you the power to take control, track, and measure your product launch. In this article, we’ll be breaking down the metrics you need to measure for product launch success and how to measure them.| GTM Alliance
Product and feature launches are one of the best opportunities for a PMM to flex every muscle in their armory, truly showcase their abilities, and influence change and progress through the organization.| GTM Alliance
Without clear metrics and goals, it can be challenging to determine the success of a product launch. Learn to navigate through six key metric categories, like business impact and market alignment, and master the art of post-launch evaluation with the 'Start, Stop, Continue' method.| GTM Alliance
In today's competitive market, the success of a product launch hinges on a blend of collaboration and impactful positioning. This article provides insights into two key aspects: establishing transparent roles and responsibilities and fostering cross-team collaboration.| GTM Alliance
Market segment and target market: what do these two foundational marketing concepts really mean, and how do they work together? We’ll clear up the distinctions with easy-to-grasp examples so you can start applying them like a pro.| GTM Alliance
Positioning is a core pillar of your GTM strategy, do it right and you’ll have a receptive audience, confident they’ve made the right decision despite a slew of other options. Do it wrong and you’ll be lucky if your product registers with consumers at all.| GTM Alliance
