One PMM trend I feel strongly about is that the next wave of great product companies will all have a public roadmap. Roadmapping tools like LaunchNotes have made these easy to build and maintain, so I predict this’ll become the norm for any startup or scale-up that views itself as product-led.| Product Marketing Alliance
Whether you’re working at a small startup or an accomplished organization, customers are the lifeblood of your business. Companies must measure the metrics surrounding customer churn, and solidify their all-important customer retention rates.| Product Marketing Alliance
A Go-to-Market strategy fuses together all of the elements that drive a business, such as marketing, content marketing, customer intel, and brand development and provides an action plan for how you can better reach your customers.| Product Marketing Alliance