In this exclusive article, Senior Product Marketers Shishir Agrawal and Abhishek Bathla tackle the delicate art of product-market fit: From how to define it, to recognizing its importance, and utilizing it to give your product a solid, value-based foundation.| GTM Alliance
However you choose to approach win/loss analysis, the most measurable return on investment comes from achieving more wins and increasing your revenue. Let's dive into some best practices for your win/loss strategy.| GTM Alliance
A product launch feels like a huge undertaking, but without enough planning, customer and market research and overall preparation, it's impossible to expect anything to happen.| GTM Alliance
Without clear metrics and goals, it can be challenging to determine the success of a product launch. Learn to navigate through six key metric categories, like business impact and market alignment, and master the art of post-launch evaluation with the 'Start, Stop, Continue' method.| GTM Alliance
Whether you’re working at a small startup or an accomplished organization, customers are the lifeblood of your business. Companies must measure the metrics surrounding customer churn, and solidify their all-important customer retention rates.| GTM Alliance
Launching a new product can feel a little daunting. How can you ensure you get your product offering to the right customers at the right time? That’s where a solid GTM strategy comes in. Follow this step-by-step framework for continued GTM success!| GTM Alliance
Make a mark with your next round of messaging and discover how we can help your team in this complete guide.| GTM Alliance
