The mind of Kanye West can be brilliant and confusing at the same damn time.| Hypebeast
In September 2021, my fiancée and I went to Hong Kong. What was supposed to be a six month visit turned into nearly sixteen months. We really liked it there. Sometimes, when I caught up with friends back in North America or Europe, they’d inevitably ask, “What’s it like?” When I lived on Hong Kong […]| Herbert Lui
Several years ago, the CEO of a prominent product development services company approached me to help out with copywriting and publicity. I had started my own editorial studio, Wonder Shuttle, and gave myself the job title of creative director. That didn’t matter much, because most of my network still knew me as a freelance writer. […]| Herbert Lui
In November 2020, I independently published my first book at Gumroad. I had spent four months or so full-time deliberately researching, writing, editing, proofreading, and designing a PDF of ~18,000 words. That doesn’t sound like a lot of time, but you could say I spent most of the 2010s researching it (starting with this piece […]| Herbert Lui
How One Piece of Information Changed the Trajectory of My Career| Herbert Lui
These are the five principles of effectuation - bird in hand, affordable loss, crazy quilt, lemonade, and worldview aka pilot in the plane| effectuation.org