Publicis’ latest reinvention: an ‘intelligent system’ fueled by generative AI | Marketing Dive
The company will invest roughly $325 million in the tech over the next three years as it stakes out a leadership position among agencies.| Marketing Dive
The company will invest roughly $325 million in the tech over the next three years as it stakes out a leadership position among agencies.| Marketing Dive
The reportedly $600 million deal builds on the agency network’s whopper acquisition of influencer marketing firm Influential earlier this year.| Marketing Dive
The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world.| Marketing Dive
The agency holding company will use Influential’s platform in concert with Epsilon’s insights to help clients find influencers to engage consumers.| Marketing Dive
The industry landscape could change dramatically if the Omnicom-IPG merger goes through, said Publicis CEO Arthur Sadoun on a call with analysts.| Marketing Dive
