Present in 109 countries, Lotame is the #1 independent global data and identity solution, with more than 1.6 billion IDs and built on 100+ data sources. Combination of Lotame and Epsilon’s identity and data will connect clients to over 90% of consumers worldwide through the Groupe’s CORE AI capability.| www.publicisgroupe.com
Central to the deal is Dysrupt’s proprietary Impact Advertising System solution that is focused on optimizing media, creative and measurement.| Marketing Dive
The company will invest roughly $325 million in the tech over the next three years as it stakes out a leadership position among agencies.| Marketing Dive
The reportedly $600 million deal builds on the agency network’s whopper acquisition of influencer marketing firm Influential earlier this year.| Marketing Dive
The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world.| Marketing Dive
Analysts agree that independents, which have already started picking up more business, will receive a boon, while overall dealmaking may spike.| Marketing Dive
The agency holding company will use Influential’s platform in concert with Epsilon’s insights to help clients find influencers to engage consumers.| Marketing Dive
The industry landscape could change dramatically if the Omnicom-IPG merger goes through, said Publicis CEO Arthur Sadoun on a call with analysts.| Marketing Dive