Hershey hands US media duties to Publicis, adding to agency’s win streak | Marketing Dive
Publicis has formed a bespoke unit, MiltonOne, that features a custom business solution and draws on top talent from across the network.| Marketing Dive
Publicis has formed a bespoke unit, MiltonOne, that features a custom business solution and draws on top talent from across the network.| Marketing Dive
Central to the deal is Dysrupt’s proprietary Impact Advertising System solution that is focused on optimizing media, creative and measurement.| Marketing Dive
The reportedly $600 million deal builds on the agency network’s whopper acquisition of influencer marketing firm Influential earlier this year.| Marketing Dive
The agency holding company will use Influential’s platform in concert with Epsilon’s insights to help clients find influencers to engage consumers.| Marketing Dive
