Analyze Usability Test Data in 4 Steps| Nielsen Norman Group
UX teams are responsible for creating desirable experiences for users. Yet many organizations fail to include users in the development process.| Nielsen Norman Group
It's more difficult to conduct usability studies with experienced users than with novices, and the improvements are usually smaller. Still, improving expert performance is often worth the effort.| Nielsen Norman Group
Tips for getting focus group participants to talk about long-term issues that would take too long to study directly (Correspondence with Meghan Ede, reproduced with permission.)| Nielsen Norman Group
Field research is conducted in the user’s natural setting. Learn the unexpected by leaving the office and observing people in their normal environments.| Nielsen Norman Group
For good UX, watch what users do, not what they say. Self-reported claims and speculations about future behavior are unreliable. Users do not know what they want.| Nielsen Norman Group