Kaizen, for example, means “continuous improvement” and describes a system of empowering employees to suggest improvements on the assembly line. Kanban, the visual project management concept now built into tools like Airtable and Trello, was first created by an engineer at Toyota.| Animalz
Content marketing is most often used to drive top of funnel traffic. The content creates awareness, then calls to action, pop-ups and drip campaigns are supposed to take care of the rest. But it's never that simple—and it's not because content marketing is ineffective. | Animalz
Animalz is an agency that provides high-end content marketing solutions to SaaS and tech companies.| Animalz
Our approach targets users first because that's what search engines reward. This chapter covers keyword research and other methods to determine what your audience is seeking.| Moz
Everything you need for a winning keyword strategy.| SEO Blog by Ahrefs
