Culture is not something that begets success, rather, it is a product of it. All companies start with the espoused beliefs and values of their founder(s), but until those beliefs and values are proven correct and successful they are open to debate and change. If, though, they lead to real sustained success, then those values and beliefs slip from the conscious to the unconscious, and it is this transformation that allows companies to maintain the “secret sauce” that drove their initial su...| Animalz
While it makes game makers often feel better, the idea that designing games is a science is largely a delusion. The industry often thinks of itself in those terms, and self-reinforces the notion that being successful in games is all just one big engineering problem. Not so. Games are an entertainment business, and that means being crazy and willing to take chances is vital.| TechCrunch
If you haven’t heard Christensen’s classic explanation of disruption in the steel industry, it’s a business lesson worth a few minutes of your time.| Animalz
Perhaps the most significant barrier to creating great content is finding people with subject matter expertise who are willing to write blog posts. More so than strategy, more so than distribution—this is so often what creates the ceiling on a blog's growth. When the writers are also the practitioners, your content immediately stands out.| Animalz
Animalz is an agency that provides high-end content marketing solutions to SaaS and tech companies.| Animalz
A good content marketing strategy is the key to getting a return on your content investment. Learn the essential elements of the perfect content strategy.| Animalz
Learn how to embrace the awkwardness of interviewing to improve your content: faster writing, better SEO, and more traffic.| Animalz